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INFECTION. 3R Asalto 2007
IBIE & EDJINN

Client: Undostudio
Description: Project with Edjinn for 3R ASALTO.

Tecer asalto is an exhibition inside the cycle "En la frontera" organized by the town hall of Saragossa.

Behind everything there's a hand, there's a voice wich manages everything.

No matter the way, this hand reachs you. Now you are a number.

Since we born we recive external perceptions wich mold us to fit in society. Anyone has his own personality, we have to join in our enviroment being part of one of the groups that compound our society.
Each group has his rules everyone in it has to follow, clothes to wear, music to listen, ideas to belive , people to admire or hate...
Media try to influence in actions in a very accurate way with direct messages. The elements of our have no value if they are isolated. To understand the message you have to tie ends. What pretend is that the reciver gets involved with one of the elements and arrives to its own conclusions instead of being in the surface.

Our idea consist in creating and distributing in Zaragoza a net of infected posters and paints. The citizen will come up with them in its way and will have to chance to discover the meaning following the serie of numbers until they get to the area of the infection.